GrandVision has signed on to easee’s digital eye test platform, giving customers another avenue to renew their glasses & contacts prescriptions other than through in-store visits. The platform is being piloted with the company’s Finnish and Polish retailers, Instru Optiikka and Vision Express, respectively. GrandVision is a global leader in optical retail and operates in more than 40 countries.
The partnership between easee and GrandVision further enhances the retailer’s customer journey in the Finnish and Polish markets. It creates new possibilities for better delivery of, and access to eyecare as more customers choose to shop online.
“As the eyewear market is moving online, the need for adequate and fast online eye testing grows, especially considering COVID-19’s impact on retailers and the eyecare sector. Using easee’s platform, our customers in Finland and Poland can now choose to visit a store to receive validated renewal prescriptions, or simply take eye tests online,” said Andreas Jacobsen, GrandVision Vice President of Operations.
easee CEO Yves Prevoo said, “We are delighted to partner with a global optical retail leader like GrandVision. Our mission is to make clear vision accessible to everyone, and this proves we are on the right path.”
easee developed their proprietary platform in close cooperation with UMC Utrecht and in line with the requirements of the European Commission. Research proving easee’s online refraction test is as accurate as an in person exam has last year been published in the Journal of Medical Internet Research. The easee test is the world’s first CE certified online eye test.
easee continues to develop its software, and is looking into applying the technology to other areas, providing the world with a comprehensive digital platform for online eye tests.
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