GrandVision partners with easee for online vision testing

Tags: #Partners #Publications


GrandVision has signed on to easee’s digital eye test platform, giving customers another avenue to renew their glasses & contacts prescriptions other than through in-store visits. The platform is being piloted with the company’s Finnish and Polish retailers, Instru Optiikka and Vision Express, respectively. GrandVision is a global leader in optical retail and operates in more than 40 countries.

The partnership between easee and GrandVision further enhances the retailer’s customer journey in the Finnish and Polish markets. It creates new possibilities for better delivery of, and access to eyecare as more customers choose to shop online. 

“As the eyewear market is moving online, the need for adequate and fast online eye testing grows, especially considering COVID-19’s impact on retailers and the eyecare sector. Using easee’s platform, our customers in Finland and Poland can now choose to visit a store to receive validated renewal prescriptions, or simply take eye tests online,” said Andreas Jacobsen, GrandVision Vice President of Operations.

easee CEO Yves Prevoo said, “We are delighted to partner with a global optical retail leader like GrandVision. Our mission is to make clear vision accessible to everyone, and this proves we are on the right path.”

easee developed their proprietary platform in close cooperation with UMC Utrecht and in line with the requirements of the European Commission. Research proving easee’s online refraction test is as accurate as an in person exam has last year been published in the Journal of Medical Internet Research. The easee test is the world’s first CE certified online eye test.

easee continues to develop its software, and is looking into applying the technology to other areas, providing the world with a comprehensive digital platform for online eye tests. 


Making eye care accessible to everyone


We have 3 short questions before we can get started.

1. The eye-exam takes about 20 minutes from beginning to end. Is now a good time?

● No lost time traveling or waiting for your appointment. The only minutes spent is on the test itself.

Glad to hear you’re not in a hurry. This will improve the results.

Do you have a smartphone, together with a laptop (or tablet), and 3 meters of space at your disposal?

● Your smartphone will function as a remote, and is also used together with a laptop (or tablet) to perform the online eye-exam.

That’s great! We’re almost good to go. Just one more thing.

Do you have your current eyewear prescription at your fingertips?

● Your prescription powers your eyewear. Our optometrists use your old one as areference for validating your new prescription.

Take the exam now, or save it for later?

Based on experience, we advise you to take your time with the online eye-exam to optimize your results. We can email you a link to proceed whenever you’re ready.

    If you want to do it right now or maybe you are just curious, no problem.


    Great, you’re all set!
    Let’s get started

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